Client Generation Blueprint Every Service Based Entrepreneur Needs for Podcasting Success with Virginia Elder

Discover how to turn your podcast into a powerful, client-generating machine. In this episode, Tech Diva Audrey Wiggins sits down with podcast strategist Virginia Elder, host of Podcasting for Financial Professionals, to reveal the proven systems behind converting listeners into high-value clients.

You’ll learn the biggest mistake most service-based business owners make when podcasting, how to create messaging that attracts your ideal audience, and why simple, repeated calls to action are essential for conversion. Virginia breaks down her five-step listener-to-client pathway, shares batching and workflow strategies to eliminate burnout, and explains which podcast metrics actually impact business growth.

Plus, you’ll hear real client success stories that show the power of strategic podcasting—especially for professionals in high-trust industries like finance, legal, medical, and tech.

If you want to build authority, grow your email list, and attract ready-to-work-with-you clients through your podcast, this episode gives you the blueprint.

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Transcript

[00:00:00 - 00:01:07]
INTRO Welcome to Tech Diva Biz Talks, where we tune in, dive deep, and level up. I'm your host, Audrey Wiggins, AKA the Tech Diva, brand strategist, marketing mind, and your guide through the ups and downs of entrepreneurship. Let's talk tech.

Welcome back to Tech Diva Biz Talks, where we keep it smart, sassy, and strategy packed for entrepreneurs who are ready to shine. I'm your host, Audrey Wiggins, AKA the Tech Diva, and today we're diving into one of my favorite marketing powerhouses, this podcasting. Sure, you didn't know that, right? Oh, my gosh. But here's the truth. Not all podcasts are created equal. Some build authority, visibility, and clients. Others just noise. That's why I brought in the queen of podcast strategy herself, Virginia Elder, host of Podcasting for Financial Professionals. She knows exactly how to help service based business owners turn their podcasts into a client generating authority, authority building machine. Was that a mouthful, Virginia?

[00:01:08 - 00:01:10]
Yeah, that's. But it's.

[00:01:10 - 00:01:11]
Right.

[00:01:11 - 00:01:16]
I mean, how do you shorten that? You know, like that's. That's what you want to do with your show. You don't want to just be the noise.

[00:01:17 - 00:01:44]
Exactly. Okay, so from workflows to SEO, from listener engagement to client conversion, Virginia's going to spill the secrets that take podcast from just a show to a business asset. So if you've been thinking about starting a podcast or you've got one and it's not bringing the results you're looking for, this conversation is your wake up call. Virginia Elder, welcome to the Tech Diva Biz Talks.

[00:01:44 - 00:01:46]
Thank you for having me.

[00:01:47 - 00:01:52]
Yes, you are welcome. So before we take our first break, give us a couple of fun facts.

[00:01:53 - 00:01:54]
Fun facts. Okay.

[00:01:54 - 00:01:57]
Yeah. Some personal stuff that you wouldn't know.

[00:01:58 - 00:02:30]
Yeah. Yeah. So you might have heard, I hosted and produce shows for financial professionals. So the reason I got into this is because we very much so experienced our own personal finance journey. And literally, y', all podcast saved me. Like, not even kidding. I would drive to and from work, and, you know, at the time I was working for Corpus, I'd be working my spreadsheets all day because I'm. I'm in accounting or was in accounting.

[00:02:30 - 00:02:30]
Yeah.

[00:02:30 - 00:03:14]
And these personal finance podcasters, I mean, they taught me how to get out of debt, they taught me how to invest, they taught me how to start thinking about things strategically and set up accounts for my kids. I mean, they saved us for real. So that is, like, how I got into this. So a lot of people ask me, like, how'd you go from accounting to podcast production? Like, that seems like a little bit of a jump, but, but in my life, that was a natural progression. We are big rescuers, rehomers of pets. So I counted up the other day and we have over the past 20 years rescued, adopted or rehomed 11 dogs and cats.

[00:03:14 - 00:03:15]
Oh, that's awesome.

[00:03:15 - 00:03:31]
Thank you. Thank you. Yeah, I can't, can't resist like a little furry baby y one of my dogs right now. He is 108 pounds. He's a big boy and he likes big hugs. So.

[00:03:32 - 00:03:34]
You should have brought him in the interview.

[00:03:34 - 00:03:39]
Well, he's, he's laying on the floor right next to, but we can't quite see him.

[00:03:39 - 00:03:43]
Okay. Oh, if he wakes up, he might come, like come in and try to get a lick in.

[00:03:43 - 00:03:47]
Yeah, yeah, he might. Especially if somebody comes to the door or something heavy.

[00:03:48 - 00:03:49]
Cool. That's cool.

[00:03:49 - 00:03:50]
Yeah.

[00:03:50 - 00:04:29]
Thanks all. Thanks for sharing that. So we're going to take a quick break and we'll come back and we're going to hear more and learn more from Virginia Elder. 

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Let's start at the top. A lot of service based business owners jump into podcasting. Think it's just about pressing record. From your perspective, Virginia, what's the biggest mistake they make when trying to use podcasting as a marketing tool?

[00:04:30 - 00:07:11]
The number one thing is really not having a clear message followed by a clear call to action. So still to this day I see podcasters and business owners truly where they're trying to use their show to market their business. And I'll listen to a few episodes and I'm like, yeah, I mean I like them, but what do they sell, what do they do? How do they help people? And I can't tell. And y', all, that is a problem. Like, like podcasting, when you think about it, is an intimate experience. Right? You're probably listening while you're driving, walking the dog, doing dishes, you're alone, one on one with that host that you love so much. And so you might love them, you might tune in every week, but if you don't know what they do, there's something missing. And so don't be that business owner who's podcasting away, answering all these amazing questions and sharing it all. And there's no clear messaging of like, I help people with this. Here's how you can get help on this challenge that you're facing with that clear call to action following it. So clear call to action to me is something that takes people one step, right? It's super obvious. Click the orange button on my website to book a demo, right? Just that very clear. Like, there's no question. Okay, which orange button? It's, it's easy. So it needs to be something that's clear and easy. It can't be. Go to the menu tab, over to resources, scroll down, download the fifth freebie that you see there. Like, no, no, no, too complicated. It has to be so, so, so simple. And then the other thing is that call to action that's really simple and clear and aligned with what your business does and how you help people has to be repeated over and over and over for about eight weeks. And the reason is people don't take action until they have heard that same instruction multiple times. They're not always in a position to be able to stop what they're doing and click whatever on their phone to be able to follow your instructions. So they need to hear it over and over to where it's almost. They can repeat it back to you. Then they might follow that direction.

[00:07:11 - 00:07:29]
Oh, authority is great. But let's be real. At the end of the day, business owners want results. So let's talk money. And clients downloads don't pay the bills. How do you help clients transform podcast listeners into real business leads and paying clients? You mentioned it a little bit, I think.

[00:07:30 - 00:10:06]
Yeah, yeah, we're, we're almost there. We've already kind of started to cover it with your content, which is that clear messaging. So with your content, you're gonna be creating episodes that answer frequently asked questions that you receive either when you talk to people or via email or when you're on client sales calls, you're gonna create one episode at a time, answering one of those frequently asked questions at a time with that call to action. When people follow, let's just say a call to action to download a freebie, right? So they download this amazing free PDF gets them that quick win. They love it. From there, you have their email and their name because that's how they got that download. You then are going to use a, like a website, I mean, I'm sorry, an email subscriber platform to start giving them more information, to start nurturing them, to answer more of their frequently asked questions, to share that you have new podcast episode out and it's not about, like, being annoying. Trust me. If they listen to your show and they downloaded your thing, they want more of you. So throw that fear out the window. And what happens is, in time, they listen to your show, they're getting your emails, at some point they're gonna buy. And there are things you can do to push that purchase event up sooner in the process. But they need to know again, even in your emails, very clearly what they can buy from you, whether it's your services, your products. It doesn't have to be salesy either. It can just be woven into the conversation like how we're talking about. I mean, I think from this already, you know that I do podcast production services. You know that I help people tweak their podcast and make it convert so it can be woven into the conversation naturally. It doesn't have to be salesy or weird or you don't have to be afraid that you're being annoying or anything like that. But the email and podcast combination are really key. And then within that loop to loop those two things together is going to be solid messaging and solid calls to action in both your podcast and your emails.

[00:10:06 - 00:10:18]
All right, so, so those are the people who have committed. So there's, there's this other group that says, I don't have time for podcasts. How do you reframe that conversation and show them what's really possible?

[00:10:19 - 00:12:55]
Yeah, so podcasting is challenging because it builds listenership over time. If you go back, even in your stats, Audrey, I bet some of your first episodes have the most listens simply because they've lived out there the longest. And so that is a challenge. What podcasting does for a brand is not just this quick hit social media. I saw your real cool, I put a heart on it, whatever. I don't even know who you are like, right, like, podcasting is the very first step in really establishing a relationship. We don't have a relationship with anybody we see on social media unless you're constantly commenting on their posts and DMing them and, and even, yes, that can be like a nurturing funnel. But podcasting is something where not only have you committed to show up every week or every other week, but they're committing to showing up. And a lot of times it's them committing to themselves for this improvement that you offer. So you can really build a community around your show. You can really share resources very easily, like in the descriptions in the show notes. You can have all kinds of links, whether it's your own products or affiliate products. And this long form content gives you much more of an opportunity to really dive deep into something. And that's where it's important for, you know, financial professionals, medical professionals, law professionals, all of these kind of like scary, like professions or services that I'm saying scary to like the typical public. Right. Like it's a little bit scary to say, okay, well, I need an attorney. Let me do some research. Who do I talk to? Like, everything feels like such a big commitment. But if that attorney had a podcast and I could feel like I get to know them and I can hear their perspective, I'm almost already sold before I call them up. So this long form style gives you a lot more opportunity than these short, quick hit reels and stories and stuff. That really is like a fast, empty high in a way, rather than this long term thing that you really feel like you fall in love with it.

[00:12:55 - 00:13:20]
Yes, yes, definitely. And I'm going to use that word. I love that you bring both strategy and structure because the podcast isn't just content, it's a system. So let's peek behind the curtain a bit. Consistency is everything, but it doesn't have, doesn't have to be chaos or bring, you know, to be chaotic. Right. So what does a smooth, efficient podcast workflow look like and how do you help your clients set it up?

[00:13:21 - 00:15:39]
Yeah, so this is a good one. And I see a lot of mistakes in the background of a workflow. And you, you don't see it up front, but once you start talking to somebody and they're stressed about producing their podcast, you find out that this is what's going on. You don't want to get stuck in the cycle where you are recording, let's say weekly. You want to produce a weekly show and you're recording weekly so you can publish weekly. That is this new hamster wheel that you are committing to. And it gets really tough. You are not going to be available on Tuesday at 10am week after week after week, no matter what time of year. I'm sorry, something's going to come up. And so what you want to do is look at your schedule, look at the month coming up, and you want to block off one day, maybe two days where you're recording. Let's say if you're going to do a weekly show, I want you to record five episodes in that block. Not every month has five weeks. So guess what's going to happen? You get through a couple, two, three months of recording five episodes. Every single block that you have, you run those four. Because it's a four week month, you do it again, you run four, you have two in the bag. Now you could do it Again, you have three in the bag now. And somewhere along there, sure, a five week month comes up, but you start this cycle of recording ahead being thoughtful about your content, batching, getting it all done and out of the way. If you have a production team, they love to receive that in batches, trust me. And you are not stressed throughout the month. You aren't worried about what's going up this week or tomorrow, or was this recorded or was this process or the show notes written. You batched it, you sent it off to your producer. I hope they took care of it. And you don't worry about it. And you just live your life, conduct your business, worry about bigger things. Maybe you're focused on getting on stages or participating in some online summits. You can focus on that without worrying about whether your podcast is going to go up consistently. So that's the number one thing, is just really batch that production.

[00:15:40 - 00:15:59]
Yeah, that's perfect. I mean, that's, that's my favorite task right there, is to batch, record. And that is fantastic. One thing I haven't done, and I think this is what you said outside of the recording to actually to go ahead and produce the, the show notes or the, the descriptions of things as well before, you know, do those that, that same day as well.

[00:16:00 - 00:16:37]
If, if you can work it in, you know, it might be something where you got your hair and makeup done. So you're going to record all in one day and then maybe the next day or two days later you sit there and you do all of the writing portion of it because you can be wearing your jammies. I mean, ain't nobody seeing you do that. So. Right, right. Yo, you got to make it work for you. Right? And for, for ladies, I think it is kind of a bigger task to like get your hair done, get your makeup done, look a certain way. Right. Because we do want to look nice on camera, even if we're not so concerned.

[00:16:37 - 00:16:38]
Right.

[00:16:38 - 00:17:01]
Because that, that can be a barrier as well. You're worried about what you look like, do your hair, do your makeup, look like yourself, be yourself, batch it all together. And then I do suggest batching the writing portion of it, the show notes and titles, the SEO research, even the like social media pieces if you can, while you're at it, you know, just create all that stuff, schedule it all out.

[00:17:01 - 00:17:22]
Yeah, yeah, I'm glad you said that because usually my shows usually come out on a Monday. I. Since they usually they come out on Mondays. So that Saturday I'm creating the content and so maybe. Yeah, so that Would that would probably tighten my schedule up even more if I would go ahead as a batch record to go ahead and do the batch con the other written content.

[00:17:22 - 00:17:22]
Yeah.

[00:17:22 - 00:18:23]
Post as well. That's a good idea. So let's take a quick break, come back on the other side and get more things expertise from Virginia. 

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We're back. All right, Virginia, real results. Okay, what are we going to get going here next? We talked about systems or that being very powerful and then stories sealed the deal. Right. So can you share a real world example of how all this comes together and that may be with your favorite client when or you know, where the podcast transformed even your own?

[00:18:23 - 00:25:54]
Yeah, yeah, of course. I'm going to share a couple of quick stories about clients. One of them is a tax strategist, because of course, again, the financial folks are my jam, so. But he's a tax strategist. Amazing business, doing real well, built a great audience, has a thriving email list and wanted to start a podcast. Wanted video. Not that he's so comfortable on video, but he understood the power of getting on camera and people seeing his face before they come to him with their tax problems. Right. Again, you got to have that trust in that person before you go and take that leap because that could be scary, finding a service provider for that. So he'd wanted to launch his show and even after we started working together, I could go back in his folder that he shared with me and there were ideas and documents and notes created years before we started working together. So there's a tip inside of that is just get started. Don't sit there and wait for years because you, you could have built a whole audience while you're just sitting on it, afraid, you know, get some help and. And get it going. So anyway, he had hired a different provider that, you know, when I looked up this provider, it looked like he was just offering marketing services. He wasn't specifically offering video or video editing, not podcasting. So I'm sure that this service provider really struggled to do what he was being asked to do. So anyway, it was kind of a mess. I kind of came in and picked up the pieces and said, okay, I need you to re record This, I need you to come up with a call to action that would serve your business and okay, you know, work with him on these different scripts and he gets those things recorded. We start producing it. And within the first year, so he's doing a weekly show, he's doing interviews and solo episodes because I want him to stand as an authority. And so if you're just doing all interviews, you might want to consider doing some solos so that you're positioned as the, you know, go to provider. Right. So he's alternating there. Within that first year, those first 60 episodes, he really saw a change in his business. Not only were people who had been on his email list for years actually replying to those newsletters and saying, hey, I heard your show this week, or oh, this tip really helped me. Hey, I have this other question. So they aren't doing business with him yet, but they've been following and they've, they're clearly interested. So it not only started to nurture those lurkers, shall we say, and started to pull them in and create conversations, but I mean, he was getting feedback at the gym of like gym buddies telling him, hey, I like heard your show this week. And not all that just to like boost his ego. Right. They would actually start asking him tax questions. So these were very much wins for him. And it transitioned his business from almost operating in a silo to being this like public thing that people were just talking to him about at random situations, you know, his friends and family, of course, but then other business owners that shared in his same high rise where he has his offices out of, you know, the guy across the hallway would be like, hey, can we talk tax strategy at some point? You know what, like, I'm really curious about your fees and like, how does this work within that first year? And so that is a huge win because a lot of business owners do podcast for a long time. It is, I'm going to say, an 18 month minimum commitment to really start to get some traction. At first, it's just your mom and your best friend listening. Okay, let's just be honest. Some sharing on social media, some sharing. Maybe you go to conferences, maybe you do already have an email list and sharing your podcast with that list. Yes, there are ways to build your listenership quickly, but it is a slow go, especially if you're not employing SEO in your titles or your show notes. So quick wins there for him and started to get clients from his podcast right away through these different conversations. Another financial advisor, he's actually based out of Canada, so That was really neat to get to produce a Canadian show. And here I am in the US and so his content's a little different just because of, you know, Canadian retirement funds and terms and different rules are a little bit different than here in the U.S. but again, he had started his show with a different provider, was kind of frustrated, wanted to create more space in his schedule. I'm financial, but financial advisors are busy. There are times of the year where they book client calls back to back to back to back because they're trying to reach out to everyone and have a conversation about, you know, the current status of your retirement accounts. Right. And so he was feeling really stressed with his workflow. We talked about batching. We came up with a strategy. I worked with his admin in his physical office to help her schedule out his calendar. Right. Kind of tell him where to be, when. And on top of that, we reworked some of their messaging and helped them connect with their listeners more deeply. We talked about how sure to have like 50% of your audience to be US based listeners. That's nice and that's like a fun metric and boost your numbers. But how much is that really helping you if you're a Canadian advisor? No, no, no. We need to be talking about Canadian specific retirement plans and terms and defining things and answering questions from your Canadian audience. So that, and that's kind of like a niching conversation. And so with these changes, very similar occurrence, he started getting calls back. People would book with his admin to be able to have a call with him because it's just kind of like how every, that's how they structured it. Everything went through her. Again, people that had been following the brand new of him knew of his work, but maybe they were with a different financial advisor or maybe they didn't have a finance guy. They started reaching out because they started to feel like they got to know him, his perspective, his style. That trust was built through his show. And again within the first year that we were working together. So yes, the results are slow sometimes, but when you start to feel those conversations happening in real life, you know, at the gym, across the hallway, you know, people that have been on your email list for maybe a couple of years, they're finally reaching out and those are some serious wins.

[00:25:54 - 00:26:07]
So let's talk polish for a moment. Then we did the batching and niching. What are some basic, you know, must have pre recorded elements every serious business podcast should include and why they matter.

[00:26:07 - 00:28:12]
Yeah. So the easiest way to get your messaging and your call to action out like from the top without having to repeat it all the time is to. To script if you need it and pre record your intro, your outro, and I even recommend a commercial for your own services or products. So for my business owners, they don't have sponsors. The sponsor is their business. Right. Their own product. So, you know, mid roll, within the first 20% of their episode, we've got a commercial that is them talking about a certain product or service. Usually I'm going to recommend it be something that's low lift. So it could be a free thing that gets them on the email list. It could be a $7 ebook, right? Like just something that's like low commitment. You're not going to sell like a $2,000 course on a podcast commercial for the most part, unless you are just one of those people that's been doing this for 15 years. So identify what that low lift item is and create a commercial for your business, for your show. You know, be personable, you know, tell how you help people and how this specific thing you're offering is going to help guide them in the right direction, solve their problem. Right. And so when you have those three elements, you can drop those into any episode. And these days there's dynamic advertising available on most podcast platforms. So you can change the intro, outro or commercial, and when you drop in that new one, it goes across all your episodes. It's some really cool, like, tech stuff that we can do in the podcast space these days.

[00:28:12 - 00:28:40]
Yeah, love that. All right, so let's land this plane. Which results and inspiration. Okay. Because if you're going to put our, you know, we're going to put our voices out there, right? We've got to know what success looks like. All right, so vanity metrics, we'll talk, you know, quickly about that. They're fun, but they don't always move the needle because I don't know, oh, how many downloads you get. Which metrics or milestones really matter when we're podcasting to grow a business?

[00:28:40 - 00:32:03]
Yeah, absolutely. So, of course, first things first, everybody's gonna look at sales. Did I make a sale from my podcast? And like we talked about, yes, that can happen, you know, first year, first 18 months, but you're still looking at this, like, long term thing. You could easily be podcasting for six months and have zero sales from the podcast. And that can be discouraging. And that is why so many podcasters quit, by the way. They don't have that, like, long term perspective. So even on my site, I have a free podcast ROI tracker. And it's a simple spreadsheet. And what this does is it challenges you to think about the value of some of the things that you get from podcasting. So, for example, I'm here on Audrey's show, when she publishes it, she is going to link to a couple of my, you know, freebies or my website or my social media. I'm going to get some cool backlinks just because I guessed it on a podcast. So backlinks, yes, it's a techie term. Some people don't know what that is, but it's basically when somebody else links to you and the more of those links that you can have coming to your site, Google says, oh, this is a good website. So many people are linking to her. And it kind of boosts you in the rankings. It gives you like a higher domain authority. So backlinks, though, if you hired an SEO expert to create backlinks for you, those things could be several hundred dollars a pop. So imagine getting these multi hundred dollar pieces every time you publish an episode. So how much have you kind of gained as far as, you know, value, just from either guesting or publishing your own episode? And that's just one example. Sometimes your podcast can serve as a, like a business card in a way. If you're applying to speak at a summit or speak at a conference or something like that, you say, oh yeah, I have a podcast. Like, check it out, you can see my style. I think I'd be a really good fit for this particular conference. When you get approved and you're suddenly on stage in front of maybe only a hundred people, right? Or maybe 3,000 people. But either way, your podcast helped you get that gig. So what's the value there? What would you have paid to get approved to speak in front of those people? Boom, that's value. So there's all, there's a whole list of them, it's a whole spreadsheet. But it really challenges you to identify what's important to you as far as where you're focused. Maybe you're not focused on speaking, so you can hide that section, but you are focused on backlinks. So you would, you know, hone in there and, and you can really see the numbers start to add up. It challenges you to assign values to those things and track yourself throughout the year. Okay, I got one speaking gig. Okay, I got five backlinks, because I guessed it. On a bunch of shows in December, I did xyz, right? And you fill out your spreadsheet and you're Going to see a very pretty number at the bottom of that spreadsheet.

[00:32:04 - 00:32:17]
Fantastic. That's what we want to see, pretty numbers. And as we're talking about backlinks and links, Virginia, please give us the link where we can confine that spreadsheet. You know your website in general and your podcast.

[00:32:17 - 00:32:46]
The website is podcastabundance.com super easy. You can also go to Podcasting for Financial Professionals. Com, that's where you'll find my show. So if you're a financial professional and you're listening, you want to check that out because we do give lots of podcasting tips specific for you. So you can check that out. The ROI tracker is at podcastabundance.com ROI-tracker Tech Divination.

[00:32:46 - 00:33:11]
Make sure that you plug into those links again. They'll be in the show notes in the website, just like you said. It'll be some backlinks there for you to be able to plug in into to Virginia and what her and her team are doing over there. So, Virginia, to close us out though, for the entrepreneur who's been sitting on the fence dreaming of starting a podcast but hesitating to take the leap, what's your best piece of advice to get them moving?

[00:33:11 - 00:35:28]
Yeah, so there are some very simple tools out there. I recommend Riverside FM to record. They have implemented editing options in there. There's some really cool AI features. You could even get reels and shorts cut out of what you've recorded. So Riverside FM is a great way just to start. And that's the biggest barrier. People think we were kind of joking about this earlier. Audrey is like, oh, I'm going to start a podcast. Let me go look at microphones. It just feels good to like, you just want to buy something and then be like, oh, okay, I did the thing. That was a rush. Woo. That was fun. But it didn't get you anywhere, right? So sure, get the microphone. This one's like 60 bucks. You do not have to spend a lot of money, okay? Like it does not need to be this massive multi thousand dollar investment to get started. And the reason I want you to start small with like 60 to $80 microphones, some earbuds, Riverside, it's maybe like 120 bucks for the year, depending on which, you know, subscription level you purchase. But you can start and you can, you know, have all the tools that you need. Just kind of like DIY your show even if you never publish those episodes and you go, you know what, I'm going to send these to a professional editor that's fine. But did you record? Did you take the steps? Right. And if you didn't publish it, you knew what to do next. And that's the biggest thing. People really do sit on this stuff. Like I shared you with that client. I mean, I saw stuff that would have been really great if he published it two years ago and he sat on it and sure, by the time we got it produced and live, yes, he was making traction. But what is the value of that two years ago traction that he could have had? Right? He could have been a three year podcaster at this point instead of just a one year. There's a lot of encouragement there to just start. And then of course we dropped the tool to use Riverside fm. And then, you know, just start simple with your equipment and get going.

[00:35:28 - 00:36:29]
Thank you, Virginia. 

WOW! Virginia just gave us a masterclass on what it takes to podcast with purpose. I hope you caught these gems on authority workflow and turning listeners into leads, because that's where the magic happens. If you're ready to stop dabbling and start podcasting like a pro, go connect with Virginia Elder. She's got the systems, the strategy, and the receipts to prove it. Please plug into her website and socials. And hey, if today's episode lit a fire under you, do me a favor. Share this with a fellow entrepreneur who's been thinking about starting a podcast. Because when we amplify our voices together, we amplify our impact. Until next time, I'm Audrey Wiggins, your tech diva, reminding you, let's build smarter brands and let's keep making business fierce. 

OUTRO That's it for today's Tech Diva. Biz talks. Hope you caught a gem or two. If you did, share it, review it, and most of all, put it into action. Until next time, tune in, level up, and talk tech. Visit me at https://altogether.biz for support.